Podcast – Pure Motivation https://puremotivation.com The Lengends of Personal Motivation are here Mon, 10 Oct 2022 15:59:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.19 Are Spotify Audio Books the next Big Thing? Will they over take Amazon’s Audible? https://puremotivation.com/are-spotify-audio-books-the-next-big-thing-will-the-over-take-amazons-audible/?utm_source=rss&utm_medium=rss&utm_campaign=are-spotify-audio-books-the-next-big-thing-will-the-over-take-amazons-audible Mon, 10 Oct 2022 15:52:49 +0000 https://puremotivation.com/?p=538 Read more…]]>

When I first started my entreprenurial jouney years ago, I made a lofty goal of reading 20 books a year. That was a stretch for someone who graduated high school and never brought a book home, much less read a book. I discovered Cliff Notes at our local college bookstore early.
Written by Dale Calvert  in Influencer Marketing,Uncategorized
parts of this artcle from The Hustle

 

So while everyone in my freshman class was dreading the thick boring read of Tale of Two Cites, I relied on my 18 page pamplet cliff notes to ace the dreaded test.

With that said, today, my goal is to read or in most cases listen to 50 business books a year. I am an auditory learner and learn much more by listening than I do reading.

We sponsor a business book club,CMG Book Club, and most of those members also prefer the audio version of books. So this is an industry that is growing rapidly.

I have an audible membership and I love it and recommend to all my friends and business associates.

Who will win the audiobook wars?
Today, audiobooks make up just ~$9B of the $140B global book industry. By 2030, that segment is forecasted to reach $35B+, and with so much growth expected, it’s no surprise the market is heating up.With music and podcasts under its belt, and almost a year after acquiring audiobook distribution platform Findaway, Spotify recently launched its own audiobooks section, serving up 300k+ titles.That puts it in Amazon’s sights…… with Audible commanding the largest share of the US market.

Still, it’s clear Spotify is uniquely positioned to take them on.The Spotify Machine, as CEO Daniel Ek calls it, represents the company’s proven practice of bundling verticals “into a single consumer experience… that benefits users, creators, ad partners, developers and Spotify itself.”Spotify has spent years oiling its music and podcast verticals.

It dominates the music streaming market and claims to have surpassed Apple in podcast listeners.Audiobooks make economic senseSpotify is notorious for stiffing artists on royalties, but the streamer still spent ~$7B on music payouts in 2021.

While audiobooks aren’t quite as attractive as podcasts, which have zero marginal costs, their margins are better than music.For now, the company offers audiobooks a la carte, but it’s studying business models that involve advertising within audiobooks.Parents may rejoice at the result, as users could potentially see more promotion for teen novels, and less for the latest Drake album.

We make some of the books I have written over the years available on audible, and they do very well on that platform, we need to look into Spotify and learn what is required to get them listed on that platform as well.

 

 

 

 

]]> The Zig Ziglar Show https://puremotivation.com/the-zig-ziglar-show/?utm_source=rss&utm_medium=rss&utm_campaign=the-zig-ziglar-show Fri, 24 Jan 2020 22:04:56 +0000 https://puremotivation.com/?p=157 Read more…]]> If anyone knows my story, you know that Zig Ziglar changed
my life. Zig passed on Novemeber 28, 2012 but his spirit
lives on inside many people around this world and thankfully
through this podcast.

The podcast has many informative guest, but also has
classic Zig talks sprinkled throughout.  It is made available
through Zig’s company that is operated by Tom Ziglar and
his sister.

 

]]> Jim Rohn https://puremotivation.com/jim-rohn/?utm_source=rss&utm_medium=rss&utm_campaign=jim-rohn Tue, 14 Jan 2020 13:52:38 +0000 http://puremotivation.com/?p=8 Read more…]]> Rohn left college after just one yearand started his professional life by working as a human resourcemanager for department storeSears. Around this time, a friend invited him to a lecture given by famous entrepreneurJohn Earl Shoaff. In 1955, Rohn joined Shoaff’s direct selling business AbundaVita as a distributor.

In 1957, Rohn resigned his distributorship with AbundaVita and joined Nutri-Bio, another direct selling company. It was at this point that the company’s founders, including Shoaff, started to mentor him.[3]After thismentorship, Rohn built one of the largest organizations in the company. In 1960 when Nutri-Bio expanded into Canada, Shoaff and the other founders selected Rohn as a vice president for the organization.

After Nutri-Bio went out of business in the early 1960s, Rohn was invited to speak at a meeting of hisRotary Club. He accepted and, soon, others began asking him to speak at various luncheons and other events. In 1963 at theBeverly Hills Hotel, he gave his first public seminar. He then began presenting seminars all over the country, telling his story and teaching his personal development philosophy.

Throughout the 1970s, Rohn conducted a number of seminars forStandard Oil. At the same time, heparticipated in a personal development business called “Adventures in Achievement”, which featuredboth live seminars as well as personal development workshops. He presented seminars worldwide for more than 40 years.

Rohn mentoredMark R. Hughes(the founder ofHerbalife International) and life strategistTony Robbinsin the late 1970s. Others who credit Rohn for his influence on their careers include authorsMark Victor Hansen(Everton Edwards) founder of Hallmark innovators Conglomerate company limited andJack Canfield(Chicken Soup book series), author/lecturerBrian Tracy, Todd Smith, andT. Harv Eker.

Rohn was the recipient of the 1985National Speakers AssociationCPAE Award for excellence in speaking. He is also the author of 17 different written, audio, and video media[7], including “The Power of Ambition”, “Take Charge of Your Life”, and “The Day That Turns Your Life Around”. Many ofhis books and courses are now available on Amazon.

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